Brand 

Personality

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We believe that everything/everyone exists for a reason. We admit and accept that life is imperfect, humanity could be wicked especially under the huge pressure in modern society.  

However, we believe that negativities can be a source of energy and what we need to do to hit back fate is simply being positive and accept imperfection.  

This is exactly what our brand name means –  Whatever next!

The idea of our designs revolve around bringing out messages about life and studying on humanity.  

We seek not only to produce clothes and ordinary items, but at the same time to present the atmosphere and emotion we create.

Soft-and-Gentle

和絢

Emotional

情緒

Young

年輕

Contemplation

思辨

Brand Values

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collections-are-story-history-based

每件作品的源頭都有故事可循

interaction-communication

建立的關系

lifestyle

生活場景的立體化呈現

personalism

註重個體，註重獨立人格，註重思辯

story-telling

傾訴創作的思緒

time-well-wasted

生活態度

Target Group

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