About us

Brand Personality

We believe that everything/everyone exists for a reason. We admit and accept that life is imperfect, humanity could be wicked especially under the huge pressure in modern society. 

However, we believe that negativities can be a source of energy and what we need to do to hit back fate is simply being positive and accept imperfection. 
 

This is exactly what our brand name means – Whatever next!
 

The idea of our designs revolve around bringing out messages about life and studying on humanity. 
 

We seek not only to produce clothes and ordinary items, but at the same time to present the atmosphere and emotion we create.

我们相信每件事的存在都是有原因的。我们承认并接受生活是不完美的，人类可以是邪恶的，特别是在现代社会的巨大压力下。

然而，我们相信消极的关系可以成为一种能量的来源，我们要做的就是做一个积极的人，接受不完美的人。

这正是我们品牌名称的含义-不管接下来发生什么!

我们的设计理念围绕着对生命的启示和对人性的研究展开。

我们追求的不仅仅是生产服装和其他物品，同时还要展示我们所创造的环境和情感。

广州市玄烨服饰有限公司旗下设计师品牌WHATEVER NEXT，以“EMOTION（情绪化）、GENTLE（和煦）、SOFT（柔和）为精神内核，设计缪思来源于神话传说、文学作品，日常观察通过空间、造物引发同行者对当下的思辨理解。